How to get featured on Soul Mama

I regularly collaborate with like-minded brands: sustainable accommodation providers, ethical products, heart-led creatives, wellness warriors and big-picture thinkers.

Get in touch if you would like to learn more about being featured either here on the blog, on Instagram, or both.

Brands or individuals interested in partnering can check out my information and vital statistics below or request a media kit here.

About Alena Turley

a lady with a yellow hat one in profile smiling

I am a Sydney-based mother of three, membership site owner, mentor and content creator. My goal is to empower families; connect people in community; and spread big healthy, earth-loving, delicious, and tuned-in ideas all over the world.

For me, this means making informed and conscious choices in the home, when we travel, inside our own selves and where we spend money.

I offer support and information in the Soul Mama Group a global online community of like-minded mums. My curated feed of articles and information is on Pinterest, as well as original material on Medium, plus an eclectic mix of articles, reviews, aspirational tips and reflections on this long-running blog (which was founded in 2009).

I’m a mentor and content creator who makes pictures and writes content all the time. In the 2+ years that I lived in Bath, England, I founded a highly engaged and vibrant online community that has grown to over 9000 members called Mums in Bath, and it’s still growing.

My personal definition of a Soul Mama

She is a woman looking to thrive, live consciously and nurture her family with informed and intuitive choices, ones that are good for the planet and good for her and her loved ones. She knows that being considered and looking after herself well (and yet not being too serious) allows her to feel freer and be more present with her kids. She loves to travel and try new simple and healthy wholefood recipes, use natural products in the home and on her body.

About the Blog

Soul Mama is a pioneering ethical lifestyle blog that is eco-friendly, globally focused and spiritually sound. It arose out of a passion for community, soulful parenting, family travel and soulful family life. Food, travel, lifestyle choices and deep reflections on conscious parenting all contribute to the Soul Mama vibe.

I create and present a combination of original and carefully sourced images and all original written content offering tips and tricks, travel information for families, simple and original recipes, and easy yet thoughtful and evidence-based solutions to common parenting quandries.

Social Proof

My articles have been featured on several websites and also in print magazines over the past several years and I am loving being an influencer and collaborator since returning to work mid-2018.

Vital Stats

Over 9.5K followers on Instagram.
1.2k Avg Monthly Views on Pinterest
2025+ Facebook
1557+ Twitter
80% female audience between 18 and 54 (most between 25 and 45)
Audience is mainly Australia / UK / US / (+ Worldwide)

Further information about my skills and experience can be found on my LinkedIn Profile.

Can be seen here.


Here are some of the brands I’ve collaborated with, or provided services to.

Contact me now if you are an ethical business owner and would like to discuss a potential collaboration.